But that name would soon change when the Top Hat sign was replaced by one that read Sonic Drive-In. Those hamburgers became the big seller at this revised restaurant, which Troy had dubbed the Top Hat. Troy dumped the steakhouse and focused on offering additional items at the stand such as hamburgers. Troy thought he'd make the steakhouse his primary operation, but as it turned out, patrons preferred the hot dogs and cold drinks at the root beer stand. The Sonic story starts back in 1953, when Troy Smith traded in his failing fried chicken stand in Shawnee, Oklahoma, for a parcel of land that had a steakhouse and a root beer stand on it. Source: Low-Fat Top Secret Recipes by Todd Wilbur. The company is America's largest drive-in hamburger chain with more than two thousand units rolling in 1999. Today, Sonic has rejuvenated the carhop concept by serving customers the same way as in the '50s: with individual car stalls, speakers, and waitresses on wheels. The food was then brought to the car on a tray by a roller-skating carhop with extraordinary balance. Customers parked their cars in a stall, rolled down the window, and ordered from a speaker. Sonic was cashing in on the growing popularity of the automobile. The concept was a smash, with revenues for the chain doubling during the first week. Troy adapted the idea for his small chain of burger joints and hired nimble servers to bring the food out to customers quickly. Read moreĭriving through Louisiana in 1953, Troy Smith happened upon a cozy hamburger stand that had installed an intercom system to speed up ordering. Source: Top Secret Recipes Unlocked by Todd Wilbur. How many jalapeño slices can you handle on your burger? Try my Sonic Jalapeño Burger recipe below and find out.įind more of your favorite Sonic Drive-In burger recipes here. These days a jalapeño burger that you purchase in Seattle, Washington, is guaranteed to look and taste the same as one purchased near Sonic's headquarters in Oklahoma City. Sonic redesigned all stores with a "retro-future" look, and today business is booming. A new management team came on board in the mid-'80s and established standard franchise procedures and a Sonic Management School that turned the company around. This inconsistency caused a sharp decline in business, and by the 1980s Sonic was in trouble. Recipes varied from restaurant to restaurant, so loyal customers never knew what their burger would taste like when visiting a new location. Read moreīy 1978 there were more than 800 Sonic Drive-Ins in 13 states, but throughout the 1960s and 1970s there were no standardized procedures in place for franchisees.
Source: Top Secret Recipes Unlocked by Todd Wilbur.
SONIC COCONUT CREAM PIE SHAKE CRACKER
If you get some additional strawberries in syrup, you can make as many as 8 more shake clones with the remaining cheesecake mix powder and graham cracker crumbs. The recipe below makes 2 regular size shakes, but you can make another 2 shakes using up the remaining strawberries from the cheesecake kit. Everyone will freak out when they suck strawberry cheesecake through a straw. Toss the first four ingredients below in a blender until smooth, fill 2 glasses, and then top off the shakes with whipped cream and graham cracker crumbs from the kit.
You'll also need vanilla ice cream, a cup of milk, and some canned whipped cream. Inside the box are three separate packets: strawberries in syrup, the cheesecake mix powder, and graham cracker crumbs.
Find Jell-O No Bake Strawberry Cheesecake Mix near the puddings in your supermarket and you have half of the ingredients locked up. The cool thing about this Top Secret Recipe is that many of the ingredients come in a kit designed for making strawberry cheesecake. Source: Top Secret Recipes: Sodas, Smoothies, Spirits & Shakes by Todd Wilbur. Use cherry juice made by Kool-Aid under the brand-name Jammers for the closest home hack. With my Sonic cherry limeade copycat recipe below, you can make this simple, old-fashioned drink by combining Sprite with cherry juice and some lime wedges. At first, he called the root beer stand "Top Hat," but when Troy found out that name was already being used, he came up with "Sonic" to signify "service at the speed of sound." Today, the chain is the sixth-largest hamburger outlet in the country. Troy did the smart thing and ditched the steakhouse to focus all his efforts on the other restaurant. Troy thought he'd make the steakhouse his primary operation, but as it turned out, folks preferred the hot dogs and cold drinks over at the root beer stand. In 1953 Troy Smith obtained the parcel of land in Shawnee, Oklahoma that was big enough to fit the new steakhouse and root beer stand he had always dreamed about. Here's the signature drink from the chain that revived the old-school drive-up burger joint.
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